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Segmentation Reduced Error Logistic Regression (RELR) software has special advantages in segmentation applications. Often segments necessarily have relatively small sample sizes to maintain the coherence of the segment. The advantage is that RELR allows highly reliable and consistent regression coefficients at a fraction of the sample size required by other regression approaches. You can read about the reliability of these regression coefficients in our 2008 JSM paper that can be downloaded from the Papers and Presentations page of this website.
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An advantage to Reduced Error Logistic Regression is that it works very well to generate reliable regression coefficients with small sample sizes, so you can build models with smaller segments and worry less about noise issues.
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